Sodium Lauryl Sulfoacetate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Lactate, Behentrimonium Methosulfate (and) Cetyl Alcohol (and) Butylene Glycol, Argania Spinosa Kernel (Argan) Oil, Hydrolyzed Rice, Parfum (Fragrance), DL Panthenol, CI 60730, Benzyl Alcohol, Salicylic Acid, Glycerin, Sorbic Acid

This toning shampoo bar is extremely purple and can stain fabrics and surfaces if left on for long periods of time. Use caution during use. 

1. Wet your hair thoroughly.
2. Rub the shampoo bar between your hands to create a lather, or directly onto your scalp and hair.
3. Massage the lather into your scalp and hair, focusing on the roots and areas where product buildup accumulates.
4. Rinse thoroughly with water until all the shampoo is washed out.
5. Follow up with your preferred conditioner or our Amplify Conditioner Bar for added softness and manageability.
6. Allow your hair to air dry or style as desired.

• Neutralizes brassiness – Violet pigments brighten blonde, silver, and grey hair.
• Hydrates & strengthens – Argan oil and rice protein maintain moisture and elasticity.
• Gentle enough for daily use – Keeps hair fresh, soft, and toned without over-drying.
• Prevents static & buildup – Cetrimonium Chloride smooths and detangles.
• Long-lasting & eco-friendly – Compact, travel-friendly bars with a sustainable, waste-free formula.
• Salon-fresh scent – Refreshing blend of ocean mist, seagrass, agave nectar, and coconut milk.
• Vegan, gluten-free, and biodegradable – Clean beauty for healthy, vibrant blonde hair.