Shannon O’Brien—entrepreneur, mother of four, and passionate advocate for small businesses—founded Abundance Naturally in 2008 with a vision to bring premium, natural, and female-owned brands to the Canadian market. Over the past 16 years, her leadership has transformed the company into a trusted distributor of high-quality beauty, health, and wellness products, fostering growth for both emerging and established brands in Canada and beyond.

Under Shannon’s direction, Abundance Naturally has built a strong social media presence, amassing over 147,000 followers and 56 million views, amplifying brand awareness and consumer engagement. Her dedication to women supporting women remains a driving force behind the company’s success.

Her passion for empowering small businesses and championing female entrepreneurs continues to shape Abundance Naturally’s future. As the company grows, Shannon remains committed to curating exceptional brands, fostering meaningful partnerships, and bringing the best in natural beauty and wellness to Canadians.